This product is your official entry to the Elusive Brewing 8th Birthday Home Brew Comp.

It is made up of the following products:

1 Can of Elusive Nocturne – Brewed with last years winner Jerry Pringle

100g of Nelson Sauvin – these do not have to feature in the beer being entered, we wanted you to try them with them being one of Andy’s favourite varieties.

Full details and rules of the competition are on the Elusive Brewing blog post, please ensure you read these and follow these rules to avoid any issues or possibility of being disqualified.

This year will be our fourth homebrew competition, which in previous years has seen previous winners go on to set up their own breweries. It’s been great to be part  of their journeys. 

• 5th birthday winners

• • • Middle Child Brewing – Sam Jones and brewing partner Fraser Withers

• 6th birthday winners

• • • Snowmoon – Joon Chung and business partner Oli Edmonds

• 7th birthday winners

• • Duality Brew Co – Ben Pearson and Brendan Hampsey 

• 8th birthday winner
  • Jerry Pringle

Might it be you this year? 

So, what are we looking for in the winning beer?

We’d like you to brew your best beer below or at 4% ABV.

This beer can be any style you like, or even not a style – brew whatever you like! The only caveat is it has to be below or dead on 4% ABV, with one eye on commercial viability. We’d like you to submit the recipe with your beer and price to brew, scaled to 20L at 75% efficiency. We’ll use these when judging the final round to help us choose the winner. Choose and use your ingredients judiciously and get the most bang for your buck.

Think like a pro. We want you to brew a beer that’s accessible and would sell well. Have a look at ours or your favourite brewery’s core line up for inspiration. What do you think they sell the most of and why is that? A word from the wise as a Pro you’d need to pay duty, then make a margin yourself and provide a margin to resellers too so price is very key when designing a recipe.

Is that something you’re up for? Great!

2025 homebrewing competition timings:

• • Wednesday 7th May at 11am – the 100 competition kits will go on sale
  • Wednesday 16th July – deadline for entries to have arrived at The Malt Miller
    • We would suggest you can start to build your basket with your ingredients for your brew prior to this so all you then need to do is add your entry kit and pay one lot of shipping.

• Friday 15th August – judging of entries and winner announcement 

• • As in previous years we will be collating feedback and issuing this to all entrants after the judging is completed.

Elusive Brew Comp Label

2025 Homebrewing competition prize:

Moving onto this year’s competition, the prize once again is a winner takes all affair – and if the standard is as high as previous years you’ll need to be at the top of your game to take the win! Here’s what we can offer:

£500 prize money from Elusive plus a voucher from our competition partners The Malt Miller

Work with Elusive to design and brew a collaborative beer which we’ll release via our usual channels in cask, keg and can (this doesn’t have to be the winning beer)
Either your name or, if you’re planning to launch a professional operation, brewery logo will be incorporated into the branding of the collaboration beer

We’ll help arrange a launch event at a venue near you, so you and your friends & family can come down and celebrate with you!

If you are looking to turn pro, we’ll be here to help support and guide you.

The 100 competition kits will go on sale on Wednesday the 6th of May at 11am.

We would suggest you can start to build your basket with your ingredients for your brew prior to this so all you then need to do is add your entry kit and pay one lot of shipping.

As in previous years we will be collating feedback and issuing this to all entrants after the judging is completed.