LUPOMAX™ is a highly consistent, concentrated lupulin pellet designed to deliver optimized hop flavour. Standardisation of lupulin content delivers true-to-type hop flavor and reliable brewing performance.

“The reduced vegetative matter of LUPOMAX™ pellets gives me a clean hop flavour and really saves on beer loss, too. It can be used at any stage in the brewing process, but it really shines where flavour intensity and reducing beer loss matter most, like dry hopping.” –Virgil McDonald, Head Brewmaster, John I. Haas Innovations Brewery

Consistent Concentration

Barth Haus designed LUPOMAX™ to deliver optimised hop flavour. By reducing vegetative matter, this pellet provides cleaner, more intense hop flavour without grassy, astringent flavours.

Reliable Brewing Performance

Wasting time reworking a perfect recipe because of an inconsistent product? That’s why they developed LUPOMAX™, designed with targeted specifications so that you can have reliable brewing performance, every time.

Lupulin Powder

Lupulin is the yellow powder which clings to the leaves of the hop. A natural substance in hops which helps give the hop its characteristic scents and flavours and makes beer so delicious.

True-To-Type Hop Flavour

Using the Sensory Plus™ process, assures each batch of hops used to make LUPOMAX™ pellets delivers consistent, true-to-type hop flavours, year after year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and a proprietary production process.

American aroma hop Citra was created by John I. Haas, Inc. and Select Botanicals Group joint venture, the Hop Breeding Company. It was released to the brewing world in 2008. Now one of the most coveted high-impact aroma hops in the US, particularly among craft brewers, it boasts a complex lineage that includes the likes of Hallertau Mittelfrüh (father), Tettnanger (US), Brewer’s Gold and East Kent Golding.

Gene Probasco is credited with having first bred Citra in 1990. After trialing the new variety with iconic craft breweries Deschutes, Sierra Nevada and others, commercial acreage was significantly expanded in the lead up to its official release.

Citra, as the name implies, has a strong citrusy profile. This is largely credited to its very high myrcene content. It has an extraordinary flavor profile of grapefruit, lime and tropical fruits but despite its high alphas, brewers often warn against its use for bittering, which is considered by some to be harsh and undesirable.