Tubby Tom’s Cowabunga – Cowboy Mustard x Umami Brisket & Short Rib Rub is designed for serious BBQ flavour. Tangy mustard spice delivers classic cowboy-style punch, while rich umami depth brings savoury intensity that stands up perfectly to long cooks and big cuts of meat.

This rub excels where time and heat transform flavour – brisket, short ribs and slow-cooked beef shine when seasoned generously with Cowabunga. It also works brilliantly on burgers and roasted meats when you want that unmistakable BBQ character.

Made in the UK by Tubby Tom’s, Cowabunga is bold, confident and built for proper barbecue.

Key Features & Benefits

• Mustard-forward BBQ profile – classic cowboy-style seasoning
• Deep umami richness – ideal for beef-heavy cuts
• Perfect for low & slow cooking – holds flavour over long cooks
• Versatile application – great on brisket, ribs and burgers

How to Use Tubby Tom’s Cowabunga Rub

Cowabunga is made for confident seasoning:

• Coat brisket or short ribs generously before cooking
• Allow to rest on meat before smoking or slow roasting
• Use as a dry rub or combine with oil for a paste
• Sprinkle onto burgers or steaks for a BBQ-style finish

For best results, apply well ahead of cooking to allow flavours to penetrate.

Perfect For

• Brisket & short ribs
• Low & slow BBQ cooking
• Beef lovers
• Big, savoury BBQ flavours

Recipes & Serving Inspiration

Use Cowabunga with:

• Smoked beef brisket
• Slow-cooked short ribs
• BBQ burgers with mustard glaze

FAQs

Is Cowabunga spicy?
No. It focuses on savoury mustard and umami flavour rather than chilli heat.

Can I use this rub for smoking?
Yes. It’s ideal for smoking and low-and-slow BBQ cooks.

Does this work on quicker cooks like burgers?
Absolutely. It adds bold BBQ character to burgers and steaks.

Storage: Store in a cool, dark place. Once opened use within 2 weeks re-seal after each use. This is like magical powder, it’s very fine. This means it can be susceptible to clumping if exposed to steam, high temperatures etc so use sensibly. Use ya fingers to break up the clumps if needed.

Tubby Toms

Tubby Tom’s is the perfect combination of all of my passions. I spend all day working with amazing food, creating sauces and seasonings and selling them to awesome, like-minded people.

It all started with a single batch of BBQ sauce i’d made in the summer of 2014. My friends loved it and joked about how I should sell it and brand it as ‘Tubby Tom’s’. I thought it was pretty funny and it seemed like a great idea, so I made some more, drew up some sketchy labels and took it down to our local farm shop.

The weekends I didn’t spend cooking the sauce, i’d be out at farmers markets selling it. My friends and family often got roped in (common theme here) to help me do the big cooks. They also helped me with the market stalls sometimes too, they’re the best. Thanks guys, couldn’t have done it with out you.

Use as a Rub!

Choose your flavour destination, find the rub that is influenced by that location and then simply rub it on your food to take your cook to new levels and your taste buds to new places with ease.

Rubs go well on all foods, not just meat, and don’t just limit them to being used on the BBQ.

Use as a Paste!

Pick a flavour, find the rub that is influenced by that flavour and then most rubs can be mixed with either an oil such as sesame oil, olive oil, or you could choose to mix with a mayo, yoghurt, or even a vinegar. Its an endless list of possibilities and combinations for you to play with.

Use as a Marinade

Mix up a paste, add layers of flavours with your paste, leave your food to absorb the flavours for at least an hour, or even better over night.

Korean Rub + Soy Sauce + Fish Sauce + Sesame Oil + Lime Juice + Runny Honey

Chinese Rub + Sesame Oil

Mediteranean + Olive Oil + Lemon Juice

Tandoori/Indian Rub + Yoghurt + Lemon Juice

Tubby Tom’s is a UK-based independent brand creating bold, small-batch BBQ sauces and seasoning rubs that are all about maximum flavor and good vibes.

Known for their handcrafted approach and creative twists on classic BBQ staples, Tubby Tom’s brings serious heat, sweetness, and smokiness to every bottle and jar.

Whether you’re grilling, smoking, roasting, or dipping, their range of BBQ sauces is made to elevate any meal—from juicy burgers and ribs to loaded fries and wings.

Their expertly blended rubs are packed with herbs, spices, and attitude—perfect for marinating meat, seasoning veg, or adding a punch of flavor to your BBQ spread. Made with quality ingredients and a love for real food, Tubby Tom’s has become a favorite among pitmasters, home cooks, and BBQ lovers looking to kick blandness to the curb.

There are a huge range of rubs for all types of cooking along with some amazing sauces too, we have been huge fans of their product since they started and use them not only when cooking outside but also in the kitchen all year round.

Be sure to check out the Tubby Toms recipes on their site