Storage: Store in a cool, dark place. Once opened use within 2 weeks re-seal after each use. This is like magical powder, it’s very fine. This means it can be susceptible to clumping if exposed to steam, high temperatures etc so use sensibly. Use ya fingers to break up the clumps if needed.

Seasoning Salt vs BBQ Rub – What’s the Difference?

Seasoning salts and BBQ rubs can both be used before, during or after cooking, but they behave differently depending on their texture, salt content and flavour balance.

Seasoning Salts

Seasoning salts are usually finer in texture and more salt-forward than a typical BBQ rub. They’re designed to season food evenly and quickly, making them ideal for chips, fries, roast potatoes and fried foods, but they can also work very well in BBQ.

Used before cooking, a seasoning salt can help with dry brining, especially on chicken, pork or steaks, where you want the salt to penetrate the surface and improve flavour throughout. In BBQ, they’re often used as a base layer before adding another rub, or on their own where a cleaner, more savoury finish is wanted.

BBQ Rubs

BBQ rubs are usually more complex blends, often with a coarser texture and a broader balance of salt, spice, sugar and aromatics. They’re designed to build flavour on the surface of the meat and help develop bark, crust and colour during cooking.

They’re especially well suited to low-and-slow BBQ, grilling and roasting, where you want the seasoning to create a more pronounced outer layer.

How This Product Works

A product like Chicken Salt sits closer to a seasoning salt than a traditional BBQ rub. That means it’s excellent as a finishing seasoning, but it can also be used:

• as a light pre-seasoning for chicken, pork or potatoes
• as part of a dry brine
• as a base layer underneath another rub
• anywhere you want a savoury, salty flavour boost without heavily coating the food

Quick Guide

Use a seasoning salt when you want a finer, more even, salt-led flavour.
Use a BBQ rub when you want a more complex coating that helps build crust, bark or a stronger outer flavour layer.

Tubby Toms

Tubby Tom’s is the perfect combination of all of my passions. I spend all day working with amazing food, creating sauces and seasonings and selling them to awesome, like-minded people.

It all started with a single batch of BBQ sauce i’d made in the summer of 2014. My friends loved it and joked about how I should sell it and brand it as ‘Tubby Tom’s’. I thought it was pretty funny and it seemed like a great idea, so I made some more, drew up some sketchy labels and took it down to our local farm shop.

The weekends I didn’t spend cooking the sauce, i’d be out at farmers markets selling it. My friends and family often got roped in (common theme here) to help me do the big cooks. They also helped me with the market stalls sometimes too, they’re the best. Thanks guys, couldn’t have done it with out you.

Use as a Rub!

Choose your flavour destination, find the rub that is influenced by that location and then simply rub it on your food to take your cook to new levels and your taste buds to new places with ease.

Rubs go well on all foods, not just meat, and don’t just limit them to being used on the BBQ.

Use as a Paste!

Pick a flavour, find the rub that is influenced by that flavour and then most rubs can be mixed with either an oil such as sesame oil, olive oil, or you could choose to mix with a mayo, yoghurt, or even a vinegar. Its an endless list of possibilities and combinations for you to play with.

Use as a Marinade

Mix up a paste, add layers of flavours with your paste, leave your food to absorb the flavours for at least an hour, or even better over night.

Korean Rub + Soy Sauce + Fish Sauce + Sesame Oil + Lime Juice + Runny Honey

Chinese Rub + Sesame Oil

Mediteranean + Olive Oil + Lemon Juice

Tandoori/Indian Rub + Yoghurt + Lemon Juice

Tubby Tom’s is a UK-based independent brand creating bold, small-batch BBQ sauces and seasoning rubs that are all about maximum flavor and good vibes.

Known for their handcrafted approach and creative twists on classic BBQ staples, Tubby Tom’s brings serious heat, sweetness, and smokiness to every bottle and jar.

Whether you’re grilling, smoking, roasting, or dipping, their range of BBQ sauces is made to elevate any meal—from juicy burgers and ribs to loaded fries and wings.

Their expertly blended rubs are packed with herbs, spices, and attitude—perfect for marinating meat, seasoning veg, or adding a punch of flavor to your BBQ spread. Made with quality ingredients and a love for real food, Tubby Tom’s has become a favorite among pitmasters, home cooks, and BBQ lovers looking to kick blandness to the curb.

There are a huge range of rubs for all types of cooking along with some amazing sauces too, we have been huge fans of their product since they started and use them not only when cooking outside but also in the kitchen all year round.

Be sure to check out the Tubby Toms recipes on their site